Commanding over 25,000 sq ft of real estate on 6th Street in Austin, the Pandora events team once again tapped Stoelt Productions to elevate the 2016 Pandora Discovery Den, showcasing and live streaming 39 bands over the course of the four-day festival.
With just five days to build out the entire footprint, the Stoelt team was challenged to not only produce a flawless event but also design, develop and execute five sponsor activations for FedEx, Scott's, Olay, Chick-fill-a and roaming activations for Ceasers Palace and Bud Light. New for 2016, Stoelt erected a 4' x 40' 4mm LED marquee on the front of the venue featuring custom content developed for each day featuring the daily line-up of artists, social media handles, and the live stream URL.
Illuminating the streetscape as day turned to night, over 140' of LED lighting was cantilevered 12' over the sidewalk on 6th Street that created the event parameter. Massive UV led fixtures bathed the exterior of the venue and a 8' diameter neon sign with 144 spokes faced the Waller creek. Streaming live to the Pandora platform, our teams had just 30 minutes for changeover between bands. Also new for 2016, the expansive 7,000 sq ft artist village featured custom built Edison walls, reverse channel letters, content trailer, outdoor lounge, and two hospitality tents. Once again, the Pandora Discovery Den dominated the 2016 SXSW music festival.