Experiential & Event Marketing
Experiential & Event Marketing
With just 3 hours to load-in and setup, Stoelt Productions transformed one of Los Angeles' most iconic and historic venues, Natural History Museum of Los Angeles County, for the Inner-City Arts 2017 Imagine Awards. Our crews began building and staging our elements on the South Lawn that included, 2 Stages, (2 Backdrops, 150 lighting instruments, 30 speakers, 10 LCD Screens, 500+ chairs, bars and decor, an art gallery and full 4-course dinner on flow. Taking over the North Bridge, Museum Store, Grand Foyer, African Mammal Hall and the North Ameican Mammal Hall, our technical teams had just 120 minutes to have the lighting patched and focused, audio systems built, video signal flowing for the imag camera coverage of the program and decor in place for rehearsal. Transforming the Museum Store as the entryway to the event, over 300 feet of drapery formed a tunnel that featured the daunting sounds of giant dinosaurs roaming the jungle. The Grand Foyer and African Mammal Hall hosted 8 bars for and 12 buffets for the cocktail reception, art gallery/auction, art activity station and spoken word performances. Playing host to the program was the North American Mammal Hall, transformed into a 350 seat theater with a 16' x 20' stage, full video playback, iMag, and lighting package. Congratulations to our fantastic new clients the Inner-City Arts on an amazingly challenging and successful event, raising funds to continue their outstanding work in bringing the arts back into the classrooms in the LAUSD school district and beyond.
Commanding over 32,000 sq ft of real estate on 6th and 7th Street in Austin, the Pandora events team once again tapped Stoelt Productions for the third consecutive year. Showcasing and live streaming 42 bands over the course of the four-day festival, taking things to the next level this year was paramount in support of the brand repositioning and the launch of the new Pandora Premium service. New for 2017, our team had just four days to build out the entire three city-block footprint. The Stoelt team was challenged to not only produce a flawless event and stage production, but also design, develop and execute five sponsor activations for FedEx, Ashley Home Store, Clorox, Simple Mobile, McDonald's and a roaming activation for MGM National Harbor. Going even bigger this year Stoelt erected a 4' x 60' 4mm LED marquee on the front of the venue featuring custom content developed for each day featuring the daily line-up of artists, social media handles, and the live stream URL. Once again illuminating the streetscape as day turned to night, over 140' of LED lighting was cantilevered 12' over the sidewalk on 6th Street that created the event parameter. Over 20 massive UV led fixtures bathed the exterior of the venue, dye sublimated cloth banners and the new 100' long by 12' high branded scrims. Suspended from the west wall, a custom 8' square neon sign with integrated 4mm LED screens and LED lighting faced the Waller Creek. Streaming live to the Pandora platform, our teams had just 20 minutes for changeover between bands. Lastly, the new and expansive 14,000 sq ft artist village featured custom built Edison walls, content capture trailer, outdoor lounge, and two hospitality tents. As one of the largest builds and brand experinces, Pandora as SXSW 2017 once dominated the 2016 SXSW music festival.
Stoelt Productions partnered with the Beverly Center and The Hollywood Reporter to kick-off award season with a panel discussion celebrating Emmy-nominated costume designers and costume supervisors moderated by Booth Moore, THR's Style and Fashion News Director.
Once again taking over the sprawling Cree Estate, Stoelt Productions partnered with Pandora on the third consecutive #INDIOINVASION event, headlined this year by Charli XCX on Weekend 1 of the Coachella Music Festival. New for 2017, guests snapped photos in front of the custom, co-branded living wall that donned a guided cow head with gold horns. The event took on a fresh new look this year with a stark white circular bar and umbrellas that were accented by decor and graphics with pops of deep saturated colors. Guest cooled off with misters at the entrance as they waited to check into the event with an abundance of festival essentials on the grounds. Also, new this year was a larger stage, set and custom DJ booth with dimensional letters and succulents. Midway through the event, a flash mob preformed two numbers, jumpping fully clothed into the pool in between songs. Custom screen printing, cotton candy, towels, corn hole, giant chess, ping pong tables and over 100 inflatables in the pool proved to be the perfect confection for this Saturday afternoon kickoff party
Taking on a $500-million renovation is no small undertaking. Neither is making the announcement for such a project. The Taubman Company once again turned to Stoelt Productions to conceive, design and execute the renovation announcement event that would transcend the traditional press event format and convey the essence and design of the newly positioned luxury-brand mall. Using 3D architectural renderings and imagery as inspiration, Stoelt designed the stage to emulate the brand new LED back-lit, perforated, platinum bands that will line the dramatic and open skylights throughout the shopping center. Towering nine-stories above the streets of L.A., the project began with the installation of a London Bridge type truss on the roof to support the 4,000 lb. LED wall and also the 60' truss. With the outdoor infrastructure in place, over the next six days, crews worked overnight shifts to build the stage and set, concealing the existing and functioning restaurant. Utilizing the entire 7,000 sq ft Grand Court, gallery style walls erected to form the parameter of the event, which featured overscale prints of the 3D architectural renderings of the new center and the work of Italian architect Massimiliano Fuksas. The renderings which were covered at the beginning of the event were later revealed, following the launch video and announcement of nine new restaurants by celebrity chef Michael Mina.
Consuming an entire city block downtown Los Angeles and all of Microsoft Square, Stoelt Productions once again partnered with the Pandora events team for the 3rd consecutive year in a row to design, build and execute the 4th installation of the #summercush concert series. Summer Crush is Pandora’s largest single day event annually and was streamed live on Pandora’s platform featuring performances by Daya, Fergie and 5 Seconds Of Summer. With just two days to build out this massive event, Stoelt took possession of the street in front of the Staples Center (Chick Hearn Square) at 6 PM sharp on Thursday, August 11th to deploy the staging, overall infrastructure, and custom shades-sail structure. Working around the clock, the stage was set, sail structure was erected, and the footprint for the Sponsor Village was laid out. Beyond producing and live-streaming three of America's hottest acts, Stoelt was also tasked with designing, rendering, building and executing five sponsor activations for Quizno’s, BestBuy, Amazon Prime Student, SweeTarts, and Chevron. The custom builds included a giant toaster oven, gladiator style wrecking ball inflatable ball game, phone charging station, adobe style kitchen, and a carwash/gas station dispensing water to keep things cool. New for 2016, Stoelt designed and fabricated a 14’ high x 32’ wide custom hard-wall stage backdrop with over 38,000 individual hanging reflective disks and an integrated LED logo making for a stunning stage show. Also new this year was two massive LED 9’ x 16’ video screens flanking the stage showing IMAG and the events social feed, a 12’ wide by 12’ high LED DJ booth, and 45’ Moviebird jib that captured all of the excitement on stage and beyond. Also new this year was the mammoth Pandora Icon Photo moment, 16 freestanding social media signs, 30’ wide by 150’ long custom shade sail structure that donned twelve gigantic custom sails, echoing the color-ways of the event and hanging swing benches wrapped in the event creative. Lastly, a face swap wall featuring all of the artists gave guests a unique opportunity to swap faces and post them to their social channels. Like no other event of its kind or size, Pandora stole the show this year closed down summer right with an event of epic proportions.
1962 S La Cienega Boulevard
Los Angeles, CA 90034
p. 323. 463. 3700
f. 323. 463. 3303
44-02 11 Street, Suite 310
Long Island City, NY 11101
p. 646. 415. 8882