+ PANDORA | SXSW MUSIC
Commanding over 25,000 sq ft of real estate on 6th Street in Austin, the Pandora events team once again tapped Stoelt Productions to elevate the 2016 Pandora Discovery Den, showcasing and live streaming 39 bands over the course of the four-day festival. With just five days to build out the entire footprint, the Stoelt team was challenged to not only produce a flawless event but also design, develop and execute five sponsor activations for FedEx, Scott's, Olay, Chick-fill-a and roaming activations for Ceasers Palace and Bud Light. New for 2016, Stoelt erected a 4' x 40' 4mm LED marquee on the front of the venue featuring custom content developed for each day featuring the daily line-up of artists, social media handles, and the live stream URL. Illuminating the streetscape as day turned to night, over 140' of LED lighting was cantilevered 12' over the sidewalk on 6th Street that created the event parameter. Massive UV led fixtures bathed the exterior of the venue and a 8' diameter neon sign with 144 spokes faced the Waller Creek. Streaming live to the Pandora platform, our teams had just 30 minutes for changeover between bands. Also new for 2016, the expansive 7,000 sq ft artist village featured custom built Edison walls, reverse channel letters, content trailer, outdoor lounge, and two hospitality tents. Once again, the Pandora Discovery Den dominated the 2016 SXSW music festival.
+ Beverly Center Renovation
Taking on a $500-million renovation is no small undertaking. Neither is making the announcement for such a project. The Taubman Company once again turned to Stoelt Productions to conceive, design and execute the renovation announcement event that would transcend the traditional press event format and convey the essence and design of the newly positioned luxury-brand mall. Using 3D architectural renderings and imagery as inspiration, Stoelt designed the stage to emulate the brand new LED back-lit, perforated, platinum bands that will line the dramatic and open skylights throughout the shopping center. Towering nine-stories above the streets of L.A., the project began with the installation of a London Bridge type truss on the roof to support the 4,000 lb. LED wall and also the 60' truss. With the outdoor infrastructure in place, over the next six days, crews worked overnight shifts to build the stage and set, concealing the existing and functioning restaurant. Utilizing the entire 7,000 sq ft Grand Court, gallery style walls erected to form the parameter of the event, which featured overscale prints of the 3D architectural renderings of the new center and the work of Italian architect Massimiliano Fuksas. The renderings which were covered at the beginning of the event were later revealed, following the launch video and announcement of nine new restaurants by celebrity chef Michael Mina.
+ PANDORA COACHELLA
Back at the Historic Cree Estate, Pandora once again partnered with Stoelt Productions to design and implement the 3rd Annual instalment of Indio Invasion at Coachella 2016, Week 1. Welcoming guests at the event entrance, deeply saturated hues of blue and magenta cut into the vivid, green landscape and towering palms. Partygoers were welcomed to take a photo (and share it socially) in front of a giant oversized postcard backdrop, channelling the mid-century design and architecture of Palm Springs. Once inside, guests were invited to create a flower crown, hand-crafted by The Crown Collective. Anchoring the event at this sprawling estate, a 16' diameter bar with a 30' diameter truss structure with misters, keeping things fresh throughout the afternoon. High the above the bar, custom geometric shapes provided shade and a stark contrast to the endless blue skies. On the decks to get things underway, DJ Prince Fox kicked things off following the first of three performances by synchronised swimmers, The Aqualillies. Taking the helm after DJ Prince Fox, Walk The Moon rocked this party while guests cooled off in the massive pool with a swim up bar, diving board and spa. Overscale chess, ping-pong and custom cornhole games were spread out in between retro chic seating areas and day beds. Indio Invasion proved once again to be the hotspot in the desert for weekend one at Coachella.