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M·A·C Cosmetics hosted an exclusive Pro Master Class at Milk Studios featuring renowned makeup artist Val Garland, offering an immersive experience for beauty professionals and industry insiders. Known for her groundbreaking work with Vivienne Westwood, Alexander McQueen, W Magazine, and Lady Gaga, Garland guided attendees through a retrospective of her most iconic fashion, editorial, and runway makeup looks. The event showcased live demonstrations, where she re-created several of her signature designs while sharing expert insights, tips, and behind-the-scenes stories from her career. The audience, which included makeup artists, photographers, and industry professionals, had the rare opportunity to learn directly from one of the most influential figures in modern beauty.

Stoelt Productions transformed Milk Studios into a runway-inspired presentation space, fabricating a custom-built runway with elevated plinth-like boxes for models to stand on, allowing attendees a 360-degree view of Garland’s work. A stage was constructed for M·A·C’s professional makeup artists, where monitors displayed real-time close-ups of Garland’s techniques, ensuring every detail was visible to the audience. Truss structures and stage lighting were installed to illuminate both the runway and demonstration area, creating a polished and professional atmosphere. The master class provided an exclusive opportunity for attendees to engage with Garland’s artistry, gain invaluable industry knowledge, and celebrate the cutting-edge creativity that defines M·A·C Cosmetics.

 

M·A·C Cosmetics Pro Class

CLIENT: M·A·C Cosmetics

TYPE: Industry Masterclass + Beauty Event

LOCATION: Los Angeles, CA

ACTUALIZATION: Stoelt Productions designed and produced a runway-inspired master class, complete with custom-fabricated staging, lighting, and visual presentation elements, to create a dynamic and immersive learning experience led by Val Garland.

OUR ROLE:

  • Event Design + Production

  • Custom Fabricated Runway + Elevated Plinth Boxes

  • Stage Construction + MUA Seating Setup

  • Truss Structures + Stage Lighting for Runway

  • Live Demonstration Monitors for Enhanced Viewing

  • On-Site Event Management + Execution


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