Gymshark x Whitney Simmons v3
Stoelt Productions partnered with Gymshark to design and execute an inspiring two-day brand experience celebrating Whitney Simmons’ third collaboration with the fitness brand. Held at City Market Social House in Los Angeles, the 10,000-square-foot activation combined a retail pop-up, panel discussions, interactive activities, and photo-ready moments to embody the event's theme of “Celebration of Progress.” The activation highlighted Simmons’s positive and inclusive approach to fitness, showcasing how growth and effort lead to progress.
The thoughtfully curated space featured curved walls, illuminated arches, and a muted color palette of white-gray, dusty rose, green eucalyptus, and terracotta, inspired by the collection. Guests enjoyed photo opportunities and a custom-designed retail store anchored by a circular dressing room. Panel discussions addressed topics like mental health, body positivity, and business, while outdoor food and beverage areas offered Simmons’ favorite healthy snacks. The event created a memorable space for community building, connection, and creativity.
Gymshark x Whitney Simmons “Celebration of Progress”
CLIENT: Gymshark
TYPE: Immersive Brand Experience + Product Launch
LOCATION: Los Angeles, CA.
ACTUALIZATION: A two-day activation featuring panel discussions, a fully functioning retail pop-up, interactive activities, and photo-ready installations to celebrate progress and fitness.
OUR ROLE:
Event Concept + Design
Creative development of overall event theme and storytelling
Mood boards, renderings, and design schematics
Brand integration and guest journey mapping
Space Design + Styling
Floorplan layout and flow optimization
Interior and exterior styling (furniture, décor, signage, florals)
Lighting design and atmospheric enhancements
Custom Fabrication
Retail fixtures and branded display units
Arches, vignettes, and entrance moments
Interactive installations and photo opportunities
Production + Build Management
Technical drawings and construction oversight
On-site build supervision and quality control
Vendor coordination and scheduling
Guest Experience Coordination
Staffing and brand ambassador management
Check-in, guest flow, and hospitality
Logistics & Operations
Permitting and venue compliance
Transportation and load-in/load-out management
Health & safety planning
Technology & AV Integration
Sound, video, and lighting systems
Interactive tech activations (touchscreens, AR/VR, RFID)
Content playback and live-streaming (if applicable)
Marketing & Communications
On-site branding and media moments
Social media strategy and influencer engagement
Post-Event Wrap & Reporting
Strike and load-out management
