adidas Fútbol Society | World Cup Jersey Launch 2025
To launch the adidas World Cup 2026 Home Jerseys, Stoelt Productions transformed the iconic Daily Planet Newsstand in Hollywood into a fully immersive street corner activation.
The team brought the Newsstand Campaign to life with a full scenic takeover, including a custom awning that wrapped the original storefront, a chain-link jersey wall packed with federation kits and cultural easter eggs, and hundreds of sourced props to create a street vendor-style marketplace. Guests stepped into a vibrant, authentic street scene filled with custom newspaper headlines, Sonoran hot dogs made-to-order, grilled on-site, and rebranded corner-store staples.
Every layer was reimagined: candy and snacks were renamed with clever adidas twists, like Gobstoppers becoming “Goalstoppers, ”and customized “Hot Stripes” chip bags were heat-sealed to distribute the retail kits. An ultimate hero moment was the scenic magazine rack showcasing sliced jerseys fitted into clear sleeves, mimicking glossy cover displays at a corner store.
Fans explored every corner of the activation: playing dominos and jenga, snapping photos from an overhead CCTV security camera feed with a branded overlay in the corner of the newsstand, and browsing shelves stocked with adidas-flavored takes on everyday bodega items.
Guests received adidas Lotería scratchers and Powerball-style tickets printed live on-site via a custom Stoelt-built app, redeemable for exclusive giveaways. A relaxed lounge area with branded umbrellas gave guests space to hang out and take in the atmosphere, while a DJ set by DannyLux and an athlete appearance by FMF legend Marco Fabián kept the energy high. Ahead of the event, seeded kits were delivered to athletes and influencers, building momentum for the launch.
Each and every element was obsessively detailed and culturally attuned, creating an activation that felt like a real corner of the fútbol community, brought to life through storytelling and an unmatched level of detail.
adidas Fútbol Society | World Cup Jersey Launch 2025
CLIENT: .Monks (for adidas)
TYPE: Experiential Activation + Pop-Up Block Party
LOCATION: Los Angeles, CA.
ACTUALIZATION: Stoelt Productions led the fabrication and production of the adidas WC26 Newsstand, transforming an iconic Hollywood corner store into a street-level experience for fútbol fans, complete with custom scenic elements, reimagined adidas-branded goods, hundreds of props, and immersive product storytelling.
OUR ROLE:
Athlete Talent + Influencer Seeding Kits
Production Design + 3D Renderings
Event Design, Production + Project Management
Full Newsstand Rebrand + Scenic Fabrication
Custom Scenic Props (Candy/Soda Rewraps, Faux-Magazine Jersey Displays)
Custom Awning Installation + Exterior Signage Integration
Product Display Innovation (Tailored Kits Packaged as Faux Magazines & Retail Product Distributed in Sealed Custom Chip Bags)
Prop Styling + Sourcing
Custom Lottery Scratchers + On-Site Live Drawing Lottery App Development
Exterior Block Party Setup + Furniture & Decor
Custom CCTV-Style Security Camera Photobooth Activation
A/V Elements + DJ Booth Fabrication
City Permitting + Neighborhood Coordination
F&B Planning + Vendor Coordination
On-Site Production Oversight + Vendor Management
