adidas x Foot Locker “Level Up Your Game” Pop-Up Arcade Experience
In the name of sneaker culture, Foot Locker and adidas teamed up with rapper Lil Tecca to host the “Level Up Your Game” Pop-Up Arcade Experience in SoHo, New York. The event transformed an empty retail space into a nostalgic, high-energy arcade, immersing fans in Lil Tecca’s world for a day of gaming, style, and entertainment. The arcade was complete with an air hockey table, a dual racing game, NBA Showtime, and a claw machine with iridescent prize capsules, all wrapped in custom branding. The pop-up also featured a VR try-on station for adidas Originals and a Style Bar retail zone complete with live DJs and laser-engraved sneaker customization.
Stoelt Productions delivered full-production, building out a custom sneaker wall lit with Astera AX1 LED tubes, an integrated DJ booth and retail counter with rotating shoe displays, and a suspended overhead grid with additional Astera tubes to energize the arcade aesthetic. Guests engaged with a multi-screen video wall, explored streetwear drops, and battled Lil Tecca himself in arcade face-offs. The experience fused sneaker culture and gaming in an iconic way, showcasing adidas Originals through bold production design and impactful cultural touchpoints.
adidas x Foot Locker Pop-Up Arcade Experience
CLIENT: .Monks (for adidas)
TYPE: Brand Activation + Experiential Pop-Up
LOCATION: SoHo, New York City
ACTUALIZATION: Stoelt Productions transformed a raw retail space into a dynamic, immersive arcade experience for Foot Locker and adidas' collaboration with rapper Lil Tecca.
OUR ROLE:
Event Production + Project Management
Scenic Fabrication + Installations
Retail Experience + Product Displays
Signage + Graphics Fabrication
Venue Layout + Spatial Planning
Vendor Coordination + Onsite Management
Custom Sneaker Wall with 20 Astera Ax1 Tubes
Branded Arcade Installations
Style Bar with Rotating Sneaker Displays
Three-Screen Video Wall Integration
DJ Booth + Sound Design
Scenic Lighting + Custom Overhead Grid
On-Site Management + Execution
