adidas Fútbol Society | Club World Cup Seeding Truck
To celebrate the FIFA Club World Cup and showcase adidas’ connection to global fútbol culture, Stoelt Productions designed and fabricated a custom seeding truck that served as a mobile brand experience and premium product gifting stop. Debuting at the adidas Fútbol Society event in Miami, the truck fused luxury retail styling with nostalgic fútbol culture; featuring rich wood-paneled interiors, chrome fixture accents, and integrated LED lighting that highlighted curated product displays. The mobile boutique experience opened outward to reveal an elevated shopping-style environment, complete with club kits, footwear, and accessories presented in custom shelving and built-in alcoves.
Outside the truck, Stoelt built a fully branded hangout zone that reflected the laid-back, social spirit of fútbol culture. Guests interacted with a series of custom game setups, including an adidas-logo domino table, branded ping pong wrapped in “Nacido de la Grieta” graphics, and oversized lounge games like cornhole and Jenga. The truck traveled to Fort Lauderdale and Orlando following its Miami debut, making key stops to deliver a curated seeding experience to athletes, partners, and community influencers. Through aesthetic design and premium fabrication, the activation became a traveling retail experience that celebrated both product and place.
adidas Fútbol Society | Club World Cup Seeding Truck
CLIENT: .Monks (for adidas)
TYPE: Experiential Activation + Mobile Retail Seeding Truck
LOCATION: Miami, Orlando, Fort Lauderdale
ACTUALIZATION: Stoelt Productions led the fabrication and production design of a premium Club World Cup Seeding Truck; an immersive, mobile retail experience designed to showcase product, engage athletes, and bring adidas’ fútbol legacy to life through elevated storytelling and design.
OUR ROLE:
Event Production + Project Management
Production Design
Full Truck Fabrication (Interior + Exterior)
Premium Product Display + Merchandising
Custom Chrome Fixtures, Woodwork + Showcase Lighting
Branded Lounge + Exterior Games Area
Travel Logistics for Multi-City Rollout
On-Site Production Management for Miami, Fort Lauderdale + Orlando
