adidas Fútbol Society

1. Miami | 29 Jerseys

   • Launch event in Wynwood Art District, featuring a 15' x 40' custom-built oak wall showcasing the 29 MLS team jerseys.

2. Los Angeles | El Tráfico

   • Highlighting LA's biggest soccer rivalry, featuring memorabilia from both LA teams, athlete meet-ups, and an Adidas product showcase.

3. New York | Copa America

   • A tribute to Copa América, in a 10,000 square-foot space, centered around a 20’ × 40’ indoor pitch, a locker room activation, and an F50 cleat relaunch.

4. Los Angeles | El Mercado

   • Inspired by Latin American mercados, featuring over 20,000 props served as a cultural marketplace and hosted Copa América watch parties.

5. Miami | Copa America Finals

   • Terrace culture activation celebrating the COPA America finals, complete with watch parties on an LED wall, a barber shop, and an outdoor block party.

6. Los Angeles | Manchester United vs. Arsenal

   • Culmination of the tour featuring PR takeovers by both Manchester United and Arsenal, the launch of Adidas' Archive Collection, and club-themed activations.

Each stop featured:

• Two Content Days for media capture and storytelling.

• SoccerBible's "On a Plate" Dinner celebrating soccer and culinary culture.

• Opening Launch Party bringing together influencers, athletes, and key community figures.

• Public Days with athlete appearances, watch parties, interactive experiences, and exclusive drops.

• Immersive Watch Parties: Hosted Copa América match viewings on LED walls, creating unforgettable moments for soccer fans.

• Athlete & Influencer Programming: Integrated meet-and-greets, Q&A sessions, and brand collaborations to drive engagement.

• Venue Procurement & Layout Design: Strategically selected high-traffic locations, ensuring seamless flow for activations and audience engagement.

• Flexible Scenic Design: Developed modular, scalable scenic elements to adapt across different venues, maintaining visual consistency.

• Infrastructure & Logistics: Delivered ground work, internet, security systems, and structural support across all six stops.

• Retail Integration: Engineered seamless shopping experiences, integrating jersey customization, Adidas-exclusive product launches, and a retail back-of-house.

• High-Impact Branding: Maximized exposure through strategic OOH advertising on the exterior of buildings, along with prints, artwork, and customization woven throughout each space.

• Content Capture & Media Integration: Designed spaces to maximize content creation, seamlessly integrating podcasts, social media content, and PR visits while remaining functional for athlete appearances, launch parties, and public days.

• Seamless Touring & Logistics: Managed trucking, routing, timing, and equipment, ensuring smooth transitions between markets.