Instagram x The Fashion & Beauty Edition - Virtual Event
In celebration of Instagram’s new Digital Fashion and Beauty Zine, Stoelt Productions assisted Instagram in producing Instagram Presents: The Fashion & Beauty Edition, a hybrid-virtual event held at Be Electric Studios in Brooklyn, New York. The two-hour event featured an engaging discussion between Eva Chen, Instagram’s VP of Fashion & Shopping Partnerships, and Kristen Noel Crawley, founder of KNC Beauty. They explored the latest trends in fashion and beauty, from curated looks by influencers and designers to the evolving routines of skincare and beauty personalities. The event provided attendees with insights into Instagram’s role in shaping the industry while offering an interactive Q&A session for deeper engagement.
Employing Stoelt’s REMI remote studio in Los Angeles, the hybrid format ensured a seamless virtual experience. While the talent appeared live in New York, Stoelt Productions managed camera switching, custom graphics, and live-streaming from its LA hub. The studio setup featured sleek branded visuals, creating an immersive environment for both in-person and digital attendees. Beyond technical execution, Stoelt oversaw set design, remote integration, and full-scale production support, ensuring a polished and engaging experience. This innovative event format showcased Instagram’s ability to merge fashion, beauty, and digital storytelling in a way that resonated with a global audience.
Instagram Fashion & Beauty Virtual Event
CLIENT: Sun-ny Side Up (for Instagram)
TYPE: Hybrid Virtual Fashion & Beauty Event + Live Stream
LOCATION: Be Electric Studios, Brooklyn, NY
ACTUALIZATION: A two-hour hybrid event supporting Instagram’s Digital Fashion & Beauty Zine launch, featuring a live-streamed discussion with industry leaders on emerging trends and platform innovations.
OUR ROLE:
Event Design + Co-Production
Creative direction and concepting tailored to both in-person and virtual audiences
Run-of-show development (live segments, pre-recorded content, brand messaging cues)
Guest journey mapping (on-site influencer flow + virtual viewer experience)
Coordination with brand stakeholders and talent teams on content structure
Set Design + Fabrication
Stage and scenic design optimized for both in-room and on-camera aesthetics
Fabrication of custom scenic pieces, branded backdrops, and digital display integration
Branded vignettes for influencer content capture (Reels/TikTok moments)
Delivery, installation, and strike with full crew supervision
Remote Studio + Live Streaming
Multi-camera production (static, handheld, and jib for dynamic angles)
Live encoding + broadcast control (redundant internet lines, bonded cellular backup)
Integration of remote speakers or talent via Zoom, Teams, or preferred platform
Remote greenroom management for virtual participants (tech checks, pre-briefs)
Streaming to multiple platforms (YouTube Live, Instagram Live, Twitch, brand microsite)
Archiving and post-event edits for social + brand distribution
Graphic Design + Branding
Creation of branded graphic package (lower thirds, transitions, slates, countdown timers)
Logo integration and sponsor branding across live and recorded content
Custom holding slides and branded backgrounds for remote talent feeds
Microsite design or branded viewing hub with embedded livestream
Event signage, digital invites, and on-screen overlays designed for cohesive look
Camera Switching + Zoom Integration
Live vision mixing (switching between cameras, graphics, and remote feeds)
Real-time integration of Zoom calls into broadcast with branded frames
Split-screen layouts for panel discussions (live + remote mix)
Monitoring and troubleshooting of audio/video sync issues for remote guests
Replay roll-ins and pre-recorded video package integration
Talent Coordination
Pre-event briefings and rehearsals (both in-person and virtual participants)
Scheduling, call times, and on-site greenroom management
Technical run-throughs with remote guests (lighting, audio, background checks)
