Pandora SXSW Music Festival 2015
Pandora returned to South by Southwest with its highly anticipated Discovery Den, transforming The Gatsby into a four-day live music experience in the heart of Austin’s Red River District. Designed to showcase both emerging and established talent, the event featured more than 35 artists across electronic, hip-hop/R&B, Americana, and rock, delivering high-energy performances to both in-person attendees and a nationwide audience via Pandora’s multi-platform live stream. The festival experience extended beyond the music, offering attendees exclusive sponsor activations from brands like Olay, Scotts, and Bausch + Lomb, alongside immersive scenic installations that enhanced the event’s visual identity. With a genre-focused lineup including CAZZETTE, ODESZA, Wyclef Jean, Migos, SZA, Houndmouth, The Black Angels, and Palma Violets, the Discovery Den cemented itself as one of SXSW’s must-visit destinations, blending cutting-edge music discovery with innovative brand engagement.
To bring Pandora’s vision to life, Stoelt Productions handled the design, production, and execution of this large-scale music activation, providing scenic fabrication, project management, sponsor activations, technical crew support, and graphic installations. The production team engineered and installed custom-built brand experiences for Pandora, Olay, and Scotts, seamlessly integrating large-scale experiential displays into the venue. With a prime location on 6th Street, the Discovery Den stood out as a fully immersive destination, drawing festivalgoers, industry professionals, and music lovers alike. Through expertly coordinated logistics, fabrication, and real-time live-stream integration, Stoelt Productions ensured a visually stunning and flawlessly executed festival experience that amplified Pandora’s presence at SXSW.
Pandora SXSW 2015
CLIENT: Pandora
TYPE: Large Scale Music Festival + Brand Activations
LOCATION: Austin, TX
ACTUALIZATION: A four-day, multi-genre music showcase featuring over 35 artists, sponsor activations, and an immersive live-streamed experience at one of SXSW’s most anticipated venues.
OUR ROLE:
Large-Scale Event Production + Logistics
Scenic Design + Fabrication
Sponsor Activation Design + Execution
Venue Transformations + Build-Outs
Custom Lighting + Environmental Enhancements
Live Streaming Coordination
Installation + On-Site Production Management
Technical Crew Support
