Instagram x Met Gala Experience
Stoelt Productions partnered with Sun-ny Side Up to design, fabricate, and produce the Instagram Met Gala Experience at the iconic 10,000-square-foot penthouse of The Mark Hotel in New York City. The immersive, three-part event series celebrated the glamour and creativity of the Met Gala while providing unique opportunities for IG creators and executives to engage with the event in real time.
The experience included a war room for Instagram executives, a Livestream red carpet viewing party for IG creators featuring shoppable closets and interactive content stations, and a custom-designed Reels booth. Stoelt Productions delivered technical precision and creative innovation, integrating lighting, sound reinforcement, and live-streaming capabilities, making the penthouse a hub of Met Gala activity and content creation.
Instagram Met Gala Experience
CLIENT: Sun-ny Side Up (for Instagram)
TYPE: Immersive Event Activation + Digital Integration
LOCATION: New York, NY
ACTUALIZATION: A three-part Instagram Met Gala experience featuring a war room for executives, a Livestream viewing party with shoppable closets, interactive content moments, and a custom soundproof Reels booth linked to a QR-code-driven microsite for red carpet content creation.
OUR ROLE:
Production Design + Technical Drawings
Creative concept development aligned with brand identity and influencer engagement goals
Spatial planning and flow mapping (guest arrival, engagement zones, content capture points)
CAD drawings and 3D renderings
Safety compliance integration (ADA accessibility, fire marshal requirements, exit paths)
Technical drawings for fabrication, lighting grid, rigging, and A/V layouts
Reels Booth Design + Fabrication
Custom booth design optimized for vertical content capture (IG Reels)
Branded backdrop and interchangeable content “skins” for influencer customization
Integrated lighting for optimal skin tone and high-quality video capture
Sound-dampening or directional mic setup to minimize ambient noise in recordings
Fabrication, delivery, on-site install, and strike
Technical Production (Lighting, Sound, Screens)
Lighting design (ambient, decorative, and functional) with influencer-friendly angles
Audio system: background music, mic setup for presentations/panels, streaming audio mix
LED screens / projection for branded content, live feeds, and social integration
Power distribution plan (dedicated circuits for A/V + camera rigs)
On-site technical crew (engineers, operators, run-of-show support)
Decor Design + Procurement
Moodboard + material palette aligned with campaign aesthetics
Soft goods, props, and branded décor accents
Guest seating and lounge vignettes designed for social-first moments
Procurement, vendor management, and styling
Live-Streaming Integration
Dedicated streaming encoder and stable internet infrastructure (bonded 5G or hardline)
Integration with Instagram Live
Content Creation Integration (Microsite + QR Code Experience)
Custom microsite development with past MET Gala looks
On-site QR code stations (entry signage, activations, booth) directing guests to microsite
User-generated content integration (live social)
